馃摎 How to Make Money on Community Selling Courses

Want to make a great 5-6-figure course launch? I just made a Community Roadmap to show you how to easily make money on community selling courses.

95% student success rate

Proven on Growth Ghosts & Growth Army

How to Make Money on Community Selling Courses

This roadmap is more specific to content creators who want to make a lot of money and help their audience at scale (without spending tonnes of time) using the community.
Though principles apply to any community.

Ideation

This is exactly the process of sitting with a cup of coffee for a week while thinking of what's going to work the best.

Why it matters? Why can't I just create a community from 0?

If you just create a community, it'll most likely be a poorly designed place where people will be less likely to contribute.

Look at the difference:

Well-designed Community Vs Poorly-designed community

Let's go over each of those points to figure everything out:

Who

  • Create an Ideal Member Profile
  • Find at least 10 ideal people (interview them, and give them a questionnaire-understand their wants and needs)
  • Filter those "founding members"
  • Everyone should be an ideal fit for your community and nothing less than that (even if it's a paid one)

Where

  • Pick the right platform (it's the whole science itself, need to make a guide on that too)
  • See whether you need engagement or a contribution
  • Engagement-chats work the best - Discord, Slack, Heartbeat, and Facebook group (it's a Frankenstein)
  • Contribution - Mighty Networks, Teachable, Circle (knowledge-based)

How

Meaning - How are you going to monetize it, if you do?

  • Free-rely on upsells, sell advertisement place
  • Paid- give tonnes of value, prepare courses

Why

  • Define the transformation of your members

Creation

Remember: You connect people, not just give value.

This is the funniest part which takes quite a bit of time.

Sometimes you repeat it several times throughout the engagement phase.

Gamify (Rewarding system)

  • XP system
  • Role management
  • Leaderboards /progress charts
  • Define what actions people need to take and reward them for that

Onboarding

  • Rules
  • Values
  • Tour the platform
  • Personal DM (if the person got lost)

Engagement

  • "Fake" engagement: Ask members to contribute more
  • Ask tonnes of questions
  • Host events like a pro: Send announcements and reminders
  • Create routines and habits: Simple "good morning" can go a long way
  • Accountability: Weekly check-ins, cohorts, challenges-works the best for "learning" communities

Support system

Handle all questions and queries that come.

  • Discord-Ticket Tool
  • Encourage to send you DMs

Monetization

There's a good thread (though it's outdated, there's nothing about upsells, tiers, and ads in it)
But it might give you a general direction

What do you want to sell?

It's ethical to offer upsells as long as you provide enough value inside of your community (Though if you don't do that, you won't sell anything in any case)

  • High-ticket program
  • Coaching
  • SaaS
  • NFT
  • Course
  • Guide
  • 1-1 call

Is it a paid community?

  • Yes: You can create tiers along with upsells (but expect lower revenue)
  • No: Sell attention (place ads, affiliate for some product related to your community)

Optimization

You need to continuously repeat the process of optimisation, otherwise you will lose the quality of your community pretty much quickly.

  • Run reports/polls: Asking people is the best way to understand the wants and needs of your members
  • Track metrics
    There are tonnes of metrics inside of a community (except for LTV and cash collected):
    路Churn rate
    路Likes or comments
    路Active users
    路Number of attendees (events) (made a typo in a map huh)
    路Net Promoter Score
  • Look at support tickets: Create an FAQ based on them