Shareasale is a large North American affiliate marketing platform. If you need to apply for additional sites, such as for the European market, it is convenient to simply add a new site under the existing US site. Each additional site costs $200, which is deducted directly from your balance.
To begin, log in to your Shareasale account using your Affiliate publisher account. You will notice that some brands require individual site applications, while others allow multiple sites under one Shareasale account. This can be managed easily and each Shareasale account is independent of the others.
If multiple sites are available under one Shareasale account, it will be clear when viewing other brands with your publisher account. If the merchant ID is the same for multiple country sites, it means that multiple sites are available under one Shareasale account. If the merchant ID is different for each country site, it means that each country must apply for a separate account.
This article is primarily focused on providing a step-by-step guide on how to add multiple sites on one Shareasale account.
How to add multiple sites on Shareasale
To begin adding multiple sites on Shareasale, first log in to the merchant backend. Since adding a site requires Shareasale's assistance, we need to open the 'Tools' menu, then select 'Manage Store' and click on 'Program Boost'. From there, select 'Stores Connect Setup'.
Once the 'Stores Connect Setup' option is selected, a form will appear that requires you to fill in details such as the site name, contact email, phone number, and preferred contact method.
ShareASale Stores Connect allows merchants to have multiple sites within one account. Other websites must belong to the same category/content as the existing website, have a payout per sale, and share a unified billing. With Stores Connect, merchants and affiliates can collaborate to market-related products from multiple online stores.
Affiliates approved to join the merchant program will automatically gain approval to join all the stores under that merchant account.
On the second day, Shareasale's official team will send you an email with instructions on how to proceed. The main focus will be on installing the new site code and conducting payment tests on both sites to ensure that tracking is working correctly.
How to Install the New Site Code
The first step is to label the existing US site as Store=1, while the new site is labeled as Store=2. The US site is easy to label since it uses Shareasale's app application directly. To change the label, go to the Shareasale app in Shopify's backend and enter '1' in the 'Store Connects' setting. The purpose of labeling the sites as 1 and 2 is to separate the traffic between the two sites.
Once this is done, Shareasale will send you a payment test. If the test is successful, your Shareasale account will display account 178 as Shareasal's own test account, indicating that the process was successful.
If you haven't installed Shareasale's app, it's still easy to modify the code.
Shareasale's integration with Shopify requires two codes: the Conversion Tracking Pixel, which is placed in the 'Settings' section under 'Checkout' to track order conversions, and the Master Tag Installation Pixel, which is placed in the 'head' section of Shopify's theme liquid.
The next step is to install the code for the new site. Since we are adding a DE site, we cannot install Shareasale's app directly. Instead, we need to follow the manual installation instructions provided by Shareasale. Once the Master Tag Installation Pixel is installed, we will proceed with the new site's pixel code installation.
How To install the Master Tag Installation Pixel
Replace the four exclamation marks with your Shareasale merchant ID. (I was wondering whether to replace the domain name with mine. But you don't need to replace the domain name with your website's domain name.)
The merchant ID can be found in the top right corner of the Shareasale account or in the 'Account Information' section.
Login to Shopify's backend and open 'Theme Liquid' to edit the code. Paste the code below the '<head>' tag and save the changes.
After installing the Master Tag Pixel, the next step is to install the Conversion Tracking Pixel, which is used to track conversion orders.
How to install the Conversion Tracking Pixel
To install the code, go to your Shopify backend and select the 'Settings' option.
Then, select the 'Checkout' page and scroll down to the 'Order Status Page' section. Paste the Conversion Tracking Pixel code in the 'Additional Content & Scripts' section and click 'Save'.
This will ensure that the tracking code is installed on the page where users complete their purchases. Once the code is installed, you can test it by placing a test order and checking the Shareasale account to see if the order is tracked correctly.
The code for Conversion is as follows:
1. Input the merchant's ID
2. Set the SAS store ID to 2, which represents the second newly added ShareASale site and facilitates the split flow
3. Replace the four exclamation marks with the master tag ID.
After installing the Conversion code, the next step is to start the payment test.
ShareASale will provide you with a test link for each store. If the test is successful, it will be displayed in the ShareASale backend.
Once the test is successful, send an email to ShareASale, and they will generate the information for the second site, as shown in the figure below.
After completing the information for the new site, you can start inviting people, including the store bio, keywords, logo, commission settings, and invitation links.
The image below shows that stores 1 and 2 have already been split. The process for adding a new site is the same, such as stores 3, 4, and so on.
As a publisher, you can view the frontend display to see the new site and how many stores have been opened.
This information is essential for monitoring the performance of the new site and ensuring that the tracking is set up correctly. By logging into the front end display, you can easily see the new site and the number of stores that have been opened. This information is particularly useful for monitoring the traffic and sales generated by the new site.
Additionally, you can use this information to make informed decisions about optimizing the site's performance and increasing its profitability.