TikTok Influencer Email Template + How to Reach Out to Influencers for Unboxing Videos

In this article, we are going to share how to reach out to TikTok influencers and if you are an influencer, how businesses will reach you. Of course, I'll provide the email templates.

Preparation

Preparation before connecting with influencers: Obtaining contact information for influencers.

  • Obtain a list of handles for the batch connection of influencers. A handle refers to the account name of the influencer on the TikTok platform, which is the series of characters following the "@" symbol on the influencer's profile page.
  • Based on the influencer's handle, search for their profile on TikTok using either the TikTok mobile app or the desktop version. Dig deeper to find other contact information for the influencer.
    handle and store illustrated
    a. Mobile app: Maintain a US network environment while viewing the influencer. If there is a "store icon" present, it indicates that the influencer already has e-commerce permissions.
    b. Desktop version: Batch searching is more convenient, but it is not possible to determine if the influencer has a store icon.
  • If the influencer does not provide an email address on their TikTok account page but has Instagram (ins) or Facebook (FB) accounts, you can search for information on those respective platforms.
  • Build your own database of influencer information for your business and organize it in document form.

Workflow

Work for Connecting with Influencers: Sending reach-out Messages -> Responding -> Negotiating Collaboration -> Sending Samples -> uploading reviews -> Maintaining Influencer Relationships

  • Sending Connection Messages: Use a parallel approach by sending messages via email and TikTok private messages. The results from these two channels can complement each other.
    Note that before receiving a response from the influencer via TikTok private messages, you can only send three text messages. It is advisable to use a mobile device for this operation as using a computer may encounter bugs.
  • After receiving a response, engage in detailed communication and negotiation with the influencer to clarify the specifics of the collaboration.

Conclusion

💡Overall, the following points should be considered:

  • Influencer Response Rate: WhatsApp > Email > FB/Instagram (INS) > TikTok Private Messages.
  • Average industry standards for connecting with influencers: Sending connection messages -> receiving responses, with a response rate of 10% to 15%. If the response rate is low, it's necessary to assess whether there are issues with the approach or execution. Responding -> negotiating collaboration -> sending samples, with a dropout rate of approximately 20% to 30%. Sometimes, it may be difficult to reach an agreement. It is considered stable when collaboration is established after sending samples. However, influencers may delay shooting the video, so it's important to have effective communication strategies to follow up on video delivery.
  • For businesses lacking experience in connecting with influencers, we recommend the following:
    a) Assign a full-time employee dedicated to influencer outreach.
    b) In the initial phase, aim to send out 15-20 samples to influencers per week and aim for an output of 20-25 videos per week. This approach can help businesses reach a daily GMV (Gross Merchandise Value) of around $1,000.

📌In addition

For low-priced products with a unit price of less than $30, which have a high demand and frequent purchase frequency, you can utilize the small store backend to create target plans in bulk. This allows you to gamble on the probability of influencers accepting the invitation. Once the influencer is added, your product will be displayed in their store, providing some exposure and potential sales for your business. However, this approach is not suitable for products that require targeting specific users or influencers, or for higher-priced items.

TikTok Influencer Email Template

First Email - Collaboration Inquiry + Introducing Our Brand

💡Email Version: Highlighting the official brand, collaboration mechanisms such as free samples + high commission, TikTok platform.

Hi,
Here is Brand Name, a global Category Name brand.
We would like to invite you to make an unboxing video/product recomment video on TikTok for our products. Are you interested in gifting-colb with commission?

We have cooperated with many creators and you can search our band hashtag #Brand Name(or hashtag) on TikTok to check it.

Some examples we cooperated with creators from US are as follows: 
Attach Video link

Our product links on TikTok shop 
Attach Video link

Looking forward to your reply soon! Yours Sincerely,

Brand Name 
how to get the product link

💡TikTok Private Message Version: Please note that you can only send three messages throughTikTok private messages, and there may be bugs when using the desktop version.

Hi, here is Brand Name, a brand which has gained over 1 billion views on TikTok

Are you interested in product reviews?We can offer free samples and XX% commission

Our product is XXX/Our tiktok name is XXX and I sent a direct invitation on tiktok

After the influencer replies, ask for email or Whatsapp

Could you tell me your email or whatsapp number? We will send the details

Second Email - Detailed Explanation of Commission and Video Requirements

💡For Beginner Influencers (Without Shop Permissions or Limited Sales Experience)

Thanks for your quick response, we are glad to hear that you are interested.

Do you know TikTok creator affiliate? We set 20% commission for our product links on TikTok and you can add the link to the video to get the commission

If you don't know how to gain the commission, please tell us and i will send you a pdf profile from TikTok to explain it.

Besides, we are willing to boost the video if you cangive us the ad code of the video after posting.

Here are some points about the video:
1.Video duration:
2.Hashtags:
3.Video Requirements: Include the brand logo visibly, and have the influencer mention that the product is from XX brand. Encourage the influencer to share their genuine experience with the product. Highlight specific selling points of the XX product.
4.Sample videos:

You can attach previous popular short video links to provide examples. Also, allow the influencer to choose the samples (provide a few options to choose from, to avoid decision-making difficulties for the influencer).

5. Please tell me if you have any other questions, i will reply asap; If not, please tell us the size and color you want for the product as well as the recipient's info, I will arrange the delivery tomorrow :)
(link:product link)

💡For experienced influencers (typically those with shop permissions and previous sales experience): (Without an explanatory version):

Thanks for your quick response, we are glad to hear that you are interested.

We set 20% commission for our product links on TikTok and you can add the yellow cart to the video to get the commission.

Besides, we are willing to boost the video if you can give us the ad code of the video after posting Here are some points about the video:

1.Video duration:
2.Hashtags:
3.Video Requirements: Include the brand logo visibly, and have the influencer mention that the product is from XX brand. Encourage the influencer to share their genuine experience with the product. Highlight specific selling points of the XX product.
4.Sample videos:

You can attach previous popular short video links to provide examples. Also, allow the influencer to choose the samples (provide a few options to choose from, to avoid decision-making difficulties for the influencer).

5. Please tell me if you have any other questions, i will reply asap; If not, please tell us the size and color you want for the product as well as the recipient's info, I will arrange the delivery tomorrow :)
(link:product link)

💡Explanation of Links and Affiliate Programs if the Influencer has any questions.

Hi!
Sorry for the late reply
I attached the file Start Earning with TikTok Shop and a video about how to operate it to this email. You can have a look at them:)
Thanks! Yours, 

Then you can send the influencer this link: How to Start Earning Money as a Creator on TikTok Shop

Third Email - Sample Feedback Tracking Number

💡Sample Tracking Number Template

Here is the tracking number:

USPS

It usually takes around 3-7 days to arrive

s 82850 Please tell me if you receive the product :)

Have a nice night!

btw I sent you a target plan,  if you cannot find it on TikTok, you can click this link to add the product to showcase.

If you haven't received the expert's phone number at this point, you can request it (however, usually when providing the sample mailing address, it is also necessary to provide a phone number, so handle it flexibly).

Could you tell me your tel as well in case the delivery is delayed?

Yours, 

Fourth Letter - Notification of Delivery & Reminder of Video Upload

💡Notification of Delivery

Hi,
The tracking number shows package delivered already, have you received it successfully? If not, please just kindly tell us.
Looking forward to your reply! 
Yours,

💡Reminder of Video Upload

Thank you so much!
If the video draft is done, could you send it to us? Here are some video samples which goes viral: 
You can refer to them! Yours,

Fifth Letter - Promoting Videos with High Organic Traffic & Requesting Video Ad Codes from the Influencer

💡Asking for Ads codes

Thanks! I saw it just now
Would you like to provide us with video ad code? We will boost it to get more traffic on TikTok Yours,