As an SEO consultant, I am always looking for ways to help clients improve user experience, increase engagement, and drive more revenue. One simple but effective tactic is implementing a notification bar on your website.
Notification bars are the banners that appear at the top of a web page to announce sales, new products, blog posts, or other website updates. They are designed to capture visitors' attention and prompt them to take action. I recently suggested to a client that they install a notification bar plugin for their WordPress site to help boost sales and subscriber rates.
Once the plugin was installed, we designed a promotional notification bar to run for 2 weeks offering 25% off all products. The bar was eye-catching and made the offer extremely clear and compelling. We also included a strong call-to-action for people to "Shop Now."
- The results of this small test were very impressive:
- Sales of the targeted products increased 32% for the 2 weeks the bar ran.
- 13% of visitors who saw the bar clicked through to shop, demonstrating a high level of engagement.
- Email signups also rose by 8% as the bar included a message about "getting the latest discounts".
By using a notification bar, the client was able to drive more traffic and conversions at a pivotal point in the customer journey - when visitors first landed on their site. The experience was also enhanced by keeping readers informed about current promotions and offers.
Based on the success of this initial test, we have now implemented an ongoing strategy for the client to use targeted notification bars to improve user experience, encourage sales, and boost email signups and subscriber rates. The lesson here is that sometimes the smallest changes can have a big impact on your SEO and bottom line. Optimizing user experience at every opportunity is key to success.
Does this help explain how notification bars can be an effective tool for SEO and conversion rate optimization? Let me know if you have any other questions!